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MANUFACTURING x CHEMISTRY

The beginning of mass-produced steel

The Bessemer process, patented by Henry Bessemer in 1856, revolutionized the steel industry by providing a simple, efficient method to mass produce steel from molten pig iron. This process involved blowing air through molten iron to remove impurities and carbon in a machine called the 'Bessemer Converter,' dramatically speeding up steel production and reducing costs.

The adoption of the Bessemer process laid the foundation for the mass production of steel, instrumental in enabling the industrial growth of the late 19th and early 20th centuries. Eventually, it was replaced by more modern steelmaking processes, but its impact on industrial development worldwide remains undeniable.
1856
1952
2023

MANUFACTURING x COMPUTERS

Redefining precision and efficiency in manufacturing

Computer Numerical Control (CNC) machines, first introduced in 1952, revolutionized the manufacturing industry by enabling precise, automated control of machining tools through programmable software. CNC machines allowed for highly accurate and repeatable work which greatly improved efficiency and productivity.

Over time, advancements in computing power and software have continually expanded the capabilities and accessibility of CNC machines, making them a fundamental component of modern manufacturing processes across numerous industries, from automotive to aerospace.
1856
1952
2023

MANUFACTURING x INTERNET

Applying the internet to manufacturing

1856
1952
2023
Fulcrum is helping manufacturers create better things, faster. By automating tedious administrative tasks and providing key performance insights, Fulcrum enables manufacturers to focus on craft and solving difficult problems.
1902
Flatiron Building
Completed in 1902, the distinctively triangular Flatiron Building, located at the intersection of Broadway and Fifth Avenue, quickly became an iconic symbol of New York City.
1973
Willis (Sears) Tower
Completed in 1973, the iconic Willis Tower (formerly Sears Tower) located in Chicago, was the world's tallest building for 25 years, symbolizing a milestone in architectural design and engineering.
2014
One World Trade Center
Completed in 2014, One World Trade Center stands as a 1,776-foot symbol of resilience and tribute to 9/11 victims, representing the tallest building in the Western Hemisphere and the centerpiece of the renewed World Trade Center complex.
SERIES A2
SERIES A
Brian Feinstein
Caty Rea
When Henry Phipps, Jr., co-founder of Carnegie Steel, started his investment fund, he chose the name of the inventor Bessemer to pay homage to the technology that made his business possible. One hundred years later, Bessemer Venture Partners is one of the top VC firms, in size, success, and reputation. Not only do they have a stellar investment track record boasting investments in many successful vertical companies, but their investments have financed some of the best tools we use.
Introduced in 1908, the Ford Model T made personal cars accessible to average Americans through innovative mass-production techniques like the moving assembly line, drastically cutting manufacturing costs and time.
1908
Ford Model T
Unveiled at the 1964 World's Fair, the Ford Mustang, with its power, affordability, and sporty design, encapsulated the spirit of the American road, becoming a 1960s symbol of freedom and youth.
1964
Ford Mustang
Introduced in 2008, the Tesla Roadster was the first highway-legal electric vehicle with lithium-ion batteries achieving over 200 miles per charge, marking a milestone in electric vehicle development and establishing Tesla as an industry leader.
2008
Tesla Roadster
SERIES A2
SERIES A
SEED
Michael Brown
Michael Hoeksma
Battery Ventures is renowned for their expertise in technology investment with 2023 marking 40 years of experience in the industry. Investing in companies of all stages, they have guided founders across software verticals to create impactful products.
Invented in 1877 by Thomas Edison, the phonograph was the first device capable of reproducing recorded sound, sparking the evolution of audio technology and transforming the way people experience music.
1877
Phonograph
Introduced in the late 1970s, the boombox, a portable device combining a radio, cassette player, and loudspeakers, became an icon of urban and hip-hop culture, revolutionizing popular music by bringing it into public spaces.
1983
Boombox
With a vision to revamp home audio for the digital era, Sonos released its first products in 2005, offering a high-quality, app-controlled, multi-room listening experience, cementing its pioneer status in smart speakers and home automation.
2005
Sonos
SERIES A2
SERIES A
SEED
David Wieland
Lauren Deluca
Motivate funds daring entrepreneurs at the beginning of their startup journey. They share our beliefs that democratization of information and delivering deep data insights will revolutionize manufacturing along with other industries foundational to our economy.
Dr. Robert H. Goddard, the father of modern rocketry, made history with the world's first liquid-fueled rocket launch on March 16, 1926, setting the foundation for future rocket science and space exploration.
1926
Liquid-Fueled Rocket
Launched on July 16, 1969, Apollo 11 marked a historic milestone in human space exploration as the first manned mission to land on the moon.
1969
Apollo 11
On December 21, 2015, SpaceX's Falcon 9 successfully landed an orbital-class booster back on land, revolutionizing space travel through the feasibility of reusable rocket technology.
2015
SpaceX Falcon 9
SERIES A2
SERIES A
Julian Counihan
Schematic is the only seed stage VC focused specifically on manufacturing and logistics. Their approach is deeply aligned with our own beliefs that transformational change will come from advancement in these industries which are the very foundation of our civilization.
The steam-powered locomotive, invented in the early 19th century, revolutionized long-distance transportation, marking the advent of the railway era which catalyzed trade, tourism, and urban development.
1825
Steam-Powered Train
Established in 1971, Amtrak has grown into a crucial U.S. transportation service, maintaining passenger rail connectivity across 46 states and three Canadian provinces, even as private railroads faced financial challenges.
1971
Amtrak
Introduced in July 2020, the N700S, the newest Shinkansen series by JR Central, is the first high-speed train with a fully active suspension system, providing smoother, safer rides, enhanced energy efficiency, passenger comfort, and lower maintenance costs.
2020
N700S Bullet Train
SERIES A2
Brandon Avrutin
Nick Seshadri
Waybury Capital understands that software is the critical missing tool in manufacturing and logistics. That's why Waybury Capital is backing inventive entrepreneurs creating software solutions in these foundational industries.
Patented by Alexander Graham Bell in 1876, the telephone revolutionized long-distance communication by transmitting human voice, laying the foundation for today's global communications network and profoundly shrinking the world.
1876
Telephone
Introduced by Bell System in 1963, the first push-button telephone replaced rotary dials with touch-tone dialing, streamlining the process and ushering in advancements in telecommunications, including automated voice response systems.
1963
Touch-Tone Dialing
The iPhone, introduced by Steve Jobs in 2007, revolutionized the smartphone industry, merging various functions into one device, setting a new standard for future smartphones, and reshaping digital interaction.
2007
iPhone

Advisors

Yishan Wong
Yishan Wong is an engineer and entrepreneur. He enjoyed early career success at Paypal and Facebook before becoming the CEO of Reddit in 2012. In 2017, he founded Terraformation to tackle reforestation projects around the world.
Trevor Madsen
Trevor Madsen began his career as a software engineer at Google. He joined Fulcrum's team in 2015 after four years spent working on his own software development projects.
Phil Soran
Phil Soran is a tech entreprenuer with three successful startups under his belt including Xiotech, which provided network storage solutions, Compellent, an enterprise computer data storage company acquired by Dell, and Flipgrid, a video discussion app for education acquired by Microsoft.
Tooey Courtmanche
Tooey Courtmanche grew up in the construction industry and later identified a huge gap for software to be applied to the industry when building a home. Using his software engineering skills, he created Procore, an enterprise software which revolutionized construction in the past two decades.
Ara Mahdessian
Ara Mahdessian is the co-founder and CEO of ServiceTitan a software platform for home and commercial contractors. To date, ServiceTitan has raised over one billion dollars in funding.
What our customers are saying
We’re in a fast-paced business, you’ve got to be able to move. [With Fulcrum], I feel like I can move pretty fast.
Rodd Blessey
President of Aldine Metal Products
A year into this, we still have those weekly phone calls. The support has been way, way beyond anything that I ever expected.
Jeff Murphy
Founder and Owner of Reformed Manufacturing
Why I’m betting on Fulcrum [is because of] innovation I see for the future. We need to elevate the capacity of serving the factory floor.
Kirk McCauley
President of American Engineering and Metal Works

Our team

founding
seed
series a
series a2
Sunny Han
8
Sunny Han
CEO & Founder
Robert Vanderhoef
7
Robert Vanderhoef
Creative Director
Jessica Chimerakis
7
Jessica Chimerakis
Marketing
Jon Gregorowicz
7
Jon Gregorowicz
CTO
Ashley Schwartz
7
Ashley Schwartz
Operations
Alex Troesch
7
Alex Troesch
VP of Product
Tyler Buxton
6
Tyler Buxton
Sales Director
Ryan Herbert
6
Ryan Herbert
Engineering
Annika Cederblad
5
Annika Cederblad
Engineering
Ryan Bakken
4
Ryan Bakken
Engineering
Sasa Stojkovic
3
Sasa Stojkovic
Engineering
Dylan Kocken
3
Dylan Kocken
Sales
Pete Franco
2
Pete Franco
Engineering
Paul McGuirk
2
Paul McGuirk
Engineering Director
Liam McCartney
2
Liam McCartney
Engineering
Kelsey Stimson
2
Kelsey Stimson
Launch
Hannah Jansen
2
Hannah Jansen
Sales
Katherine Gorey
3
Katherine Gorey
Launch
TJ Moore
2
TJ Moore
Sales
Anna Erickson
2
Anna Erickson
Design
Carter Roskam
1
Carter Roskam
Sales
Betzi Nimeth
1
Betzi Nimeth
Launch
Kelan Anzures
1
Kelan Anzures
Operations
Liz Derby
1
Liz Derby
Design
Carolyn Ring
2
Carolyn Ring
Marketing
James Santiago
1
James Santiago
Engineering
Josiah Bondy
2
Josiah Bondy
Marketing
Hansen Zhang
1
Hansen Zhang
Engineering
Travis Higgs
1
Travis Higgs
Engineering
Matthew Killian
1
Matthew Killian
Engineering
Josh Kraker
1
Josh Kraker
Engineering
Quinn Anderson
1
Quinn Anderson
Customer Success
Charlie Gondeck
1
Charlie Gondeck
Sales
Taylor Soulis
1
Taylor Soulis
Engineering
Mike Meck
1
Mike Meck
Launch
Stefanie Buxton
1
Stefanie Buxton
Head of People
Haley Giz Alvarez
1
Haley Giz Alvarez
Customer Success
Eve McClun
1
Eve McClun
Engineering
Damien Taylor
1
Damien Taylor
VP Finance
Valerie Huang
1
Valerie Huang
Engineering
Joe Lewis
1
Joe Lewis
Launch
Gregg Leggott
1
Gregg Leggott
Sales
Richard Bero
1
Richard Bero
Launch
Brady Kovarik
0
Brady Kovarik
Launch
Adele Wilson
0
Adele Wilson
Sales
Dan Morrissey
0
Dan Morrissey
Customer Success
Shay Ames
0
Shay Ames
Sales
Malfy Das
0
Malfy Das
Engineering
David Pinner
0
David Pinner
Engineering
Emily Lupico
0
Emily Lupico
Product
Maddie Winchester
0
Maddie Winchester
Customer Success
Halla Elkhwad
0
Halla Elkhwad
Marketing
Kendall Buck
0
Kendall Buck
Sales
Clayton Phillips
0
Clayton Phillips
Sales
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Clayton Phillips
Clayton Phillips
Sales
Series A2
LinkedIn social icon
Clay has only been here a short amount of time, in that time he has shown that he is eager to learn and brings a competitive edge to the team. Hes both hard working and great to be around. I look forward to seeing Clay grow in his career and all that he accomplishes here.
Clay came to Fulcrum excited to learn and get to work. From day one he came in with a contagious energy and willingness to work. Even in the few weeks he has been here he has shown the skillset and desire to be good at his role, by asking great questions, open to feedback and his excitement to start hitting the ground and outbound prospects. The whole team is excited to see what Clay will accomplish here at Fulcrum
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Kendall Buck
Kendall Buck
Sales
Series A2
LinkedIn social icon
Adele Wilson
Sales
Kendall joined the team excited and ready to learn, shes thoughtful, confident, and not afraid to jump in and learn on the job. I'm excited to watch her grow and become a leader on the SDR team.
Kendall has been a great additon to the team. She is eager to learn and not afraid to learn on the job. Her confidence and desire to learn are great traits for the sdr role. It will be exciting to see her growth and success as a sdr.
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Halla Elkhwad
Halla Elkhwad
Marketing
Series A2
LinkedIn social icon
Kelan Anzures
Operations
Halla has become an invaluable member of our team in a short amount of time. She has established herself as a shining example of hard work, ingenuity, and positivity. She is incredibly talented in so many areas, but what I am consistently impressed by is how she is unwavering in the face of a new, uncertain challenge and never hesitates to jump in.
Dan Morrissey
Customer Success
From the first meeting with Halla, it was evident she possessed a level of confidence. It has been impressive to see her take on tasks and grow her knowledge in such a short period of time. Her ability to jump in and help the team has been a tremendous help.
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Maddie Winchester
Maddie Winchester
Customer Success
Series A
LinkedIn social icon
Quinn Anderson
Customer Success
Maddie jumped in to Fulcrum at a difficult time and took every challenge head on. She learned the product in record time and has been adding value to our customer experience since day one. As a teammate, Maddie is always jumping in to help and I know she cares deeply about the quality of her work. She is an invaluable member of the Fulcrum team and I'm lucky to work along side her.
Emily Lupico
Product
I have been so impressed with how quickly Maddie has learned the product and our customers! When thinking of solutions for customers, she really takes the time to understand the problem and is thoughtful, creative and pragmatic in her approach. On top of that, she makes it look so natural!
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Emily Lupico
Emily Lupico
Product
Series A
LinkedIn social icon
Liz Derby
Design
I have been so impressed with Pico’s attention to detail from the start. She deeply cares about our customers and listens first to understand the opportunity before jumping in to solve a problem. She’s also brings a really positive energy to any situation.
Jessica Chimerakis
Marketing
Pico has a great ability to learn quickly, ascertain what's important, and take the right action to make a big positive impact! Her enthusiasm for helping our customers get the most from Fulcrum is contagious.
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David Pinner
David Pinner
Engineering
Series A
LinkedIn social icon
Kelsey Stimson
Launch
In a very short period of time, David has proven himself to be a leader at Fulcrum. He is knowlegeable about the very inner workings of the product, and will drop what he's working on to dig into the code and explain something to anyone who asks.
Halla Elkhwad
Marketing
David is always ready to dive into a problem. He challenges his teams to build the best product possible and does not shy away from overhauling the status quo in service of a better solution.
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Malfy Das
Malfy Das
Engineering
Series A
LinkedIn social icon
Josh Kraker
Engineering
Malfy is the type of person you want to spend all day on zoom with. Very easy going and adapts to any task with very little given context. Takes time to understand the problem in it's entirety, not just the view of the surface.
Emily Lupico
Product
Simply put, Malfy is just the best. He brings a calm confidence to challenging problems and remains open minded to solutions as details emerge. He’s totally authentic and truly cares about the customers and the people he works with.
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Dan Morrissey
Dan Morrissey
Customer Success
Series A
LinkedIn social icon
Kelsey Stimson
Launch
Dan has leapt head first into his role in Customer Success with motivation to always do better, and great empathy for everything our customers experience. He is incredibly organized, thoughtful in everything he does, and has become someone I admire greatly at Fulcrum!
Joe Lewis
Launch
I was very impressed with how quickly Dan jumped in and wasnt afraid to get his hands dirty. He displays a huge amount of customer leadership even in the most intimidating of situations. He is one of my go-to's for questions on how to handle certain situations.
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Shay Ames
Shay Ames
Sales
Series A
LinkedIn social icon
Shay came into Fulcrum with an incredible depth of sales experience, but also an incredible openness to learning and retraining of many ingrained sales habits. Through the challenges of learning an entirely new industry, a complex product, and a totally new sales process he's remained consistently positive, open to feedback, and has shown amazing progress in his ability to really connect with manufacturers
Dan Morrissey
Customer Success
Shay and I both began working at Fulcrum on the same day, and it was immediately apparent that he would be a valuable addition to the team. It's been truly impressive to witness the speed with which he has made a positive impact. His expertise and eagerness to learn are truly admirable. Working with him is a pleasure, and it's always fun to chat with him.
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Adele Wilson
Adele Wilson
Sales
Series A
LinkedIn social icon
Adele is constantly seeking for ways to improve. She's intelligent, consistent in her hard work and calculated. She's fun to be around and has been a huge piece in keeping the SDR team afloat.
Gregg Leggott
Sales
Adele cares about our prospects and customers, she is highly self-critical of herself because she cares so much. She never stops trying to improve how to connect and serve our customers and their shops. She goes out of her way to do as much as she can for her prospects and fellow SDRs.
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Brady Kovarik
Brady Kovarik
Launch
Series A
LinkedIn social icon
Richard Bero
Launch
Brady has been an absolute gem of a launch teammate. He thoroughly cares about making the right workflows for all of his customers and will seek answers when he doesn't know the path forward. This level of curiosity is something I admire about Brady and something I strive to do myself. He represents our team well.
Anna Erickson
Design
I'm so impressed with Brady. He has such an effortless maturity and naturally calming demeanor. He's constantly faced with difficult and stressful challenges, but you would never know it. Hearing him talk to customers gives me peace of mind that we're represented well and that they're being taken care of in a really respectful and genuine way.
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Joe Lewis
Joe Lewis
Launch
Series A
LinkedIn social icon
Josh Kraker
Engineering
When things are good or high stress, there's no better person to have in your corner than Joe. Exudes calm vibes and drops knowledge in any situation.
Charlie Gondeck
Sales
Joe -- the voice of Fulcrum. Joe is always seeking to better understand our product, how to provide the best solutions for our customers and improve documentation to make projects easier. He's personable, accountable and has a deep care for the customers he works with as well as helping teammates out when questions arise. I've brought him onto multiple calls with prospects, and I always come away impressed and learning more effective ways to communicate. His energy, wit and curiosity are invaluable to this company.
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Richard Bero
Richard Bero
Launch
Series A
LinkedIn social icon
Betzi Nimeth
Launch
ChardiB is the customer relationship KING. It's admirable how easily his launches turn into partnerships, with a side of friendship. As the face of many launch pad videos, it's obvious how committed Richard is to continuing team & customer success. Always look forward to getting to work together!
Joe Lewis
Launch
Richard is someone I admire and strive to be more like. The charisma, knowledge he brings to a fulcrum launch creates competent customers that have a great relationship with Fulcrum.
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Gregg Leggott
Gregg Leggott
Sales
Series A
LinkedIn social icon
Adele Wilson
Sales
Gregg is a fulcrum staple, always ready to help out wherever he can and setting an example for work ethic and commitment to the job. We can always count on 5G to hold the team accountable and talk some baseball here and there.
Richard Bero
Launch
Gregg and I started around the same time at Fulcrum and it was abundantly clear from the start that he was bursting with charisma. He has the impressive trait of having a conversation with you and making you feel welcome and like you have been friends for years. I know he works hard in his role at Fulcrum and is a great example for the rest of the SDR ream.
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Valerie Huang
Valerie Huang
Engineering
Series A
LinkedIn social icon
Pete Franco
Engineering
Valerie always goes the extra mile. She is the ultimate wish-list engineer and aims to please. Mention anything as a "nice to have" and she will make it a priority. Day or night, when she grabs on to something she doesn't let go until it is done. Her profesionalism, focus, and sheer will power are second to none. She is a fantastic part of the engineering team that brings the grit and grace that has come to define Fulcrum.
Malfy Das
Engineering
Valerie is a fantastic engineer. She's never afraid to take on new challenges and thinks deeply about problems in order to provide concise, elegant solutions. She is always willing to give a helping hand even with little context or time to prepare.
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Damien Taylor
Damien Taylor
VP Finance
Series A
LinkedIn social icon
Ashley Schwartz
Operations
Damien senses when to give support and when to provide autonomy. He helps evaluate decisions by weighing the outcomes of each opportunity in ways others can't. His honesty, kindness, and willingness to listen and adapt are key to our operations team. .
Kelan Anzures
Operations
Ask anyone at Fulcrum who I was the most excited about during the interview process and the answer will be Damien. Somehow he has lived up to my own hype and surpassed all possible expectations I had for working with him. Damien is level-headed, meticulous, and one of the most genuine people I have ever met. I can always count on him to answer any question I might have or talk through any situation I am struggling with. Working in the trenches together on any of the crazy projects we have undertaken has been a joy and I am looking forward to many more spreadsheet adventures together in the future!
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Eve McClun
Eve McClun
Engineering
Series A
LinkedIn social icon
Betzi Nimeth
Launch
Eve has one of those personalities that sneaks up on you, and it's great. I've always admired the work she does, but when we got the opportunity to actually chat outside of a work-task setting it was so fun to get to know her more. I look forward to any chance I get to work with her because she brings a sense of calm, and hilarity, to the situation.
Travis Higgs
Engineering
Eve is a one of a kind individual and engineer. She doesn't shy away from a challenge, instead taking it head on and learning all along the way. She strives for excellence, wanting to understand the right way to do the right thing. More, she does it with a great attitude and a great since of humor, always ready with an awesome pun.
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Haley Giz Alvarez
Haley Giz Alvarez
Customer Success
Series A
LinkedIn social icon
Josh Kraker
Engineering
I love working on Haley's tickets! When a issue comes from Haley, I know full due diligence has been done and all the facts are available up front - she thinks like an engineer. On the flipside, when I need institutional knowledge or something from a customer, or just chit-chat, coming to Haley has never been a dead-end. She's the embodiment of a perfect coworker.
Ryan Bakken
Engineering
Haley is an absolute rockstar. She has a deep understanding of her customer's needs/wants/frustrations and advocates for them on a daily basis. She is always available to help engineers come up with a solution that meets the customer's requirements and fits within the product's vision as a whole. She constantly thrives to make the product and customer experience better and more fluid.
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Stefanie Buxton
Stefanie Buxton
Head of People
Series A
LinkedIn social icon
Kelsey Stimson
Launch
Stef is the backbone to making sure Fulcrum's culture remains intact despite growth and change. She is focused, driven, determined, and ensures that the cats are always herded in the same direction, but simultaneously is kind, and a friend to all!
Valerie Huang
Engineering
Stef is the definition of focus, poise, drive, dedication and empathy. She always makes herself available to listen and takes great care in providing a great experience for everyone working at fulcrum.
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Mike Meck
Mike Meck
Launch
Series A
LinkedIn social icon
Richard Bero
Launch
Mike is a wizard. There is no other way to describe him. He picks out small details in conversations within our Launch team and comes up with solutions. I know he takes that attitude to each of the customers he works with. He is always quick with the memes or a joke. I have learned a lot from Mike and his ability to be comfortable challenging folks and voicing his opinion. I couldn't ask for a better teammate.
Quinn Anderson
Customer Success
Mike is a magical creature who can simulataneously solve very tricky problems while making everyone laugh. I've learned so much working alongside him and I'm always impressed by his ability to listen, remain calm and get an incredible amount of work done. Truly unsure how he does it. Mike is a force and an incredible teammate. The value he brings to Fulcrum as well as to our customers is unmatched.
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Taylor Soulis
Taylor Soulis
Engineering
Series A
LinkedIn social icon
Liz Derby
Design
I love working with Taylor. He’s open to new ideas and always appreciative of any collaboration. The best part about working with Taylor is his sense of humor when it feels like everything is going wrong. I’m always grateful for the levity he brings to the team and his dependability.
Travis Higgs
Engineering
Taylor is fantastic to work with. He picks up whatever you hand him with a great attitude, quickly attains whatever skills or knowledge he needs and applies it to whatever he needs to tackle next. I'd pick him for anything that I needed help with in a heart beat.
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Charlie Gondeck
Charlie Gondeck
Sales
Series A
LinkedIn social icon
Richard Bero
Launch
That smile. That dang smile. Every time I get on a call with Charlie I know I'm going to see him with a massive smile on his face. It is a fantastic representation of who he is as a person. He is someone who is welcoming, positive, and curious. Those characteristics radiate through each interaction with the Fulcrum team and all of our customers. He reaches out to me to ask about every customer he has brought in the door to see how they are doing in the launch process, because at the end of the day Charlie cares.
Carter Roskam
Sales
Charlie is an incredible teammate. I've been extremely impressed watching him be successful in a couple of different roles at Fulcrum. Charlie is a steady and consistent force on the sales team and has been instrumental in the success the company has seen. I've always appreciated his calm and friendly demeanor and his willingness to help out no matter how much he has on his plate. The dedication and care he puts into his craft is contagious and motivating for everyone around him.
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Quinn Anderson
Quinn Anderson
Customer Success
Series A
LinkedIn social icon
Haley Giz Alvarez
Customer Success
Quinn is a force to be reckoned with. She started on CS with zero past experience as a CSM, but if you watch her do her job now you'd have no idea that was the case. She has a hunger for efficiency and excellence that is such an asset to help propel CS and Fulcrum as a whole into the future.
Katherine Gorey
Launch
I look to Quinn as a guage for how I should respond to certain circumstances. She always seems to have the full picture, and has the tact to recognize when buttons need to be pushed vs when they can be left alone. Sometimes I find myself to emotionally wrapped up in a situation, but one conversation with Quinn brings me back down to reality. She's textbook what we should look for in future CS hires
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Josh Kraker
Josh Kraker
Engineering
Series A
LinkedIn social icon
Betzi Nimeth
Launch
Josh! Heck of a person. Constantly impressed with how calm Josh is, knowing how much he contributes in a single day alone. I couldn't imagine where we'd be without his thoughtfulness, reason and general oomph he brings to every situation.
Emily Lupico
Product
I can't say enough good things about Josh! He is a massive contributor to both our culture and to the development of our product. Outside of being a strong lateral thinker, Josh brings great care, thoughtfulness and a dose of humor to every project we work on.
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Matthew Killian
Matthew Killian
Engineering
Series A
LinkedIn social icon
Josh Kraker
Engineering
Machine Gun Matt. Pumpin out the PRs with the the speed of a gatling gun. A one-in-1000 engineer that can take a tweet-length instruction and turn around a new feature in half the time your were expecting. Fulcrum wouldn't be where it is without him.
David Pinner
Engineering
Killian straight up gets stuff done. I'm always impressed with how quickly he can devise and execute solutions to complex problems. But if that weren't enough, his wry sense of humor makes him a pleasure to share a team with.
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Hansen Zhang
Hansen Zhang
Engineering
Series A
LinkedIn social icon
Liz Derby
Design
Sometimes designers (like me) unintentionally create a solution that is complicated to build and difficult to execute, but Hansen always finds a way. Whether it’s a complex graph or a new type of interaction, he makes magic happen. Hansen also pays attention to the little details that our customers need and often points out things in a design that are missing or could help improve it—he’s a true collaborator!
Betzi Nimeth
Launch
"Hansen is a vibe. Can I leave it at that? The dedication to his craft and desire to make sure he understands the whole picture makes working together effortless. Exceptional work, great music, good vibes."
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Travis Higgs
Travis Higgs
Engineering
Series A
LinkedIn social icon
Ryan Bakken
Engineering
Travis has quickly become a very important member to the engineering team. He is always striving to improve the codebase, staying on top of the current best practices, and is our resident Angular expert. With that said, he is not dogmatic at all, instead being a pragmatist, threading that needle of form vs. function - a quality all the best engineers in the world have.
Taylor Soulis
Engineering
Travis always leaves the codebase beter than when he started. Whether its refactoring and consolidating logic or adding new useful tools that other engineers can pick up and use later, he is always finding wins for cleaning up past tech debt as a side quest to his main work. He is a front-end expert, graphql enthusiast and has an extraordinary ability to apply new solutions or technologies to the problems he is solving. He is always down to pair and think about a problem with you and is a blast to work with.
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Josiah Bondy
Josiah Bondy
Marketing
Series A
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Josiah is our video guru. He's got a keen eye for design and a strong attention to detail that takes our video production to the next level. Not only that, but he's a great teacher and always shares his knowledge with the rest of the team.
Anna Erickson
Design
I would argue that Josiah has grown more in his nearly 2 years here than most people do in 10. He came to us with so much talent already, but immediately exceeded expectations by developing his skills, learning new ones, and putting out so much amazing work. He is crazy impressive and wildly valuable to our team and the company.
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James Santiago
James Santiago
Engineering
Series A
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Kelsey Stimson
Launch
James is the most poised and steady person I've ever met. He's quietly confident, incredibly thorough, and is always open to thoughts and suggestions. Everyone at Fulcrum knows if you want the most honest answer James is the one to go to, and he never balks when I ask him to explain things to me like I'm 5.
David Pinner
Engineering
In addition to being everybody's go-to guy for his kindness, his generosity with his time, and his deep technical knowledge, James is a consummate craftsman. I never fail to learn something from a conversation with James, or from his approach to challenging problems.
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Liz Derby
Liz Derby
Design
Series A
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Jessica Chimerakis
Marketing
Liz brings an inquisitive nature, bright ideas, and positive energy every day. She pairs great design talent with a realistic, genuine perspective and is a joy to work with.
Robert Vanderhoef
Creative Director
Whether Liz is jumping in to lead a product sprint, designing new features, learning frontend architectures, or randomly being tasked with drawing something, she always delivers. Her driven, organized, and curious nature has pushed herself and those around her to new levels. Our team wouldn't be the same without her!
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Carolyn Ring
Carolyn Ring
Marketing
Series A
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Kelsey Stimson
Launch
Carolyn is the definition of a can-do attitude in human form, and there is no task to big or too small. She drives through adversity, whether that be ambiguous marketing initiatives, running an SDR team, or festing until she starts to lose her mind a little.
Carter Roskam
Sales
Carolyn is the type of person who elevates everyone around her. She never hesitates to help out in different areas and cares deeply about the work she does. She also continually makes a huge impact in the culture at Fulcrum and brings a sense of positivity, excitement, and ease to the team.
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Kelan Anzures
Kelan Anzures
Operations
Series A
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Anna Erickson
Design
Kelan is wildly smart, hilarious, and wise beyond his years. He succeeds at any crazy project or challenge that comes his way. He's not only a wiz at spreadsheets and graphs, but somehow makes even those feel fun. He's an amazing friend or support sytem to anyone who needs it - you'll never walk away from a conversation with Kelan in a bad mood.
Halla Elkhwad
Marketing
Kelan is extremely dedicated and hardworking. He brings an organized and systematic approach to every project he is involved with to create exceptional work. Kelan is always willing to teach others and makes himself available as a resource thereby elevating the whole Fulcrum team.
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Betzi Nimeth
Betzi Nimeth
Launch
Series A
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Sasa Stojkovic
Engineering
Her contribution to our team is immense. We all remember at least one of the 'Betzi questions' since her first day in the team. She is so incredible, smart, inspiring and full of energy and she shines that energy to everyone around. We all look up to her and wish we can provide the same level of warmnes and profesionalizm Betzi does. The unselfishnes and dedication that she offers to the team is appritiated by both customers and the coworkers.
Katherine Gorey
Launch
LOVE her energy. She's always so down to jump into projects and she always has a positive attitude when handling things she doesn't understand. She's also always willing to be an advocate for herself
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Carter Roskam
Carter Roskam
Sales
Series A
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Tyler Buxton
Sales Director
Carter is an extremely empathetic person that’s able to get right to the heart of the customer’s emotions on calls. That’s not an easy thing to do with a stranger and says a lot about how his personality just has a tendency to put others at ease. That’s an extremely valuable asset to the sales team.
TJ Moore
Sales
Carter has brought some great experience and knowledge to our team, and has showed a willingness to learn how our team works in order to use all the resources available to become the best version of himself an improve the team around him. I’m very glad to have a smart, caring, and helpful person like Carter on our team
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Tyler Buxton
Tyler Buxton
Sales Director
Founding
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Charlie Gondeck
Sales
Tyler continues to be instrumental in building out the sales team and our processes, and consistently carves out time to invest in helping team members improve. He's been extremely vital in helping me navigate the sales world and his blunt feedback reflects the high expectations he has for his team. He's steady in his approaches to challenges, he's honest when he isn't sure about something, and comfortable pushing when it's needed individually or as a team. More impressive is his dedication to get to know others and connect on a personal level.
TJ Moore
Sales
I’ve loved learning about his unique experiences while helping the company grow from its early days into what we have now. He’s been a great teacher and mentor while allowing me to experiment with my own ideas and learn from the results along the way. Tyler has high expectations for us all and sets a great example of work ethic, accountability, and staying hungry.
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TJ Moore
TJ Moore
Sales
Seed
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Dylan Kocken
Sales
TJ's dedication to company and personal success makes everyone on the sales team better. He's always willing to provide guidence and helps keep prospects and team members honest and educating on the how and what were doing and why it's important.
Tyler Buxton
Sales Director
TJ is always asking questions, listening to podcasts, networking, reading, and doing everything he can to learn and better himself. He’s got a small TV, but a huge drive and determination to improve that’s unparalleled and even pushes me to be better myself. He’s methodical in his questions, and isn’t afraid to push back when something doesn’t quite add up.
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Sunny Han
Sunny Han
CEO & Founder
Founding
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Liam McCartney
Engineering
Sunny is a leader of vision, passion, and ambition. He inspires trust through thoughtful and persuasive argument while always embracing collaboration. I’m confident that fulcrum will succeed because Sunny is at the helm.
Mike Meck
Launch
There are countless variables that influence the success of a company. Sunny has an uncanny ability to analyze and distill these to the team to provide clarity, offer inspiration, and promote camaraderie in a way that I've never seen at any other company.
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Sasa Stojkovic
Sasa Stojkovic
Engineering
Seed
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Kelsey Stimson
Launch
Sasa is always willing to step in an help, and I've never given him a problem that he wasn't able to solve. He always works well with both customers and coworkers alike, and never bats an eye at my millions of change requests. He is humble, incredibly smart, and puts in the time and effort to ensure we all succeed.
Ryan Herbert
Engineering
Sasa is able to pick up any project that we throw at him, no matter how complex. An absolute machine at getting things done, and a nice guy with a great attitude on top of that.
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Ryan Herbert
Ryan Herbert
Engineering
Founding
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Paul McGuirk
Engineering Director
Ryan is a rock. He’s one of the strongest developers I’ve had the opportunity to work with. He has deep knowledge of the subtleties and complexities of our data structure and an equally deep understanding of our product. Ryan’s the person I go to when I want a careful reading of a tricky PR or ticket. Every day our team relies on knowledge and expertise that Ryan brings.
Pete Franco
Engineering
The most talented person I have ever had the pleasure to work with. He is intelligent, reliable, considerate, calming and always has a positive attitude. I am convinced there isn't anything he can't accomplish. If you want something done and done impressively well, Ryan is your guy.
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Ryan Bakken
Ryan Bakken
Engineering
Founding
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Valerie Huang
Engineering
Bakken is an incredible teammate and leader. He leads by example in his commitment to code quality and is generous with his time, always patiently taking the time to teach, explain, re-explain concepts and context.
Liam McCartney
Engineering
Bakken knows the value of not taking shortcuts. He does things the right and rigorous way the first time. He keeps us honest with his tremendous effort and commitment to writing tests.
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Robert Vanderhoef
Robert Vanderhoef
Creative Director
Founding
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Anna Erickson
Design
Rob has been a really patient leader / teacher and is great at adapting to how I learn best. He really focuses on helping me grow my capabilities, so has given me opportunities to work on projects that play to my strengths as well as ones that push me outside my comfort zone. He’s fun to collaborate with and is great at receiving honest feedback as well as giving it in a way that’s respectful and constructive.
Jon Gregorowicz
CTO
Rob's an extremely talented designer and artist. We're able to hand him basically anything and know it will rapidly come out looking great, even if he had to use frameworks he didn't know to get it done. His leadership has grown a lot to be able to direct others even with an abstract problem.
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Pete Franco
Pete Franco
Engineering
Seed
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Ryan Herbert
Engineering
Working with Pete is the closest thing I've found to being able to Matrix style download knowledge to somebody else and have them take over. #1 Gadget team hype man. Legit rocket league skills.
Anna Erickson
Design
Pete is a Fulcrum icon. He works incredibly hard, is insanely intelligent, and has pushed out some seriously important features time and time again. I can't imagine our engineering team without him. He brings such a genuine and kind energy to projects and is consistently concerned with being a support to his teammates. He can't help but put a smile on someone's face daily.
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Paul McGuirk
Paul McGuirk
Engineering Director
Seed
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Ryan Bakken
Engineering
Possibly the most intelligent developer I've ever worked with. Able to tackle extremely difficult problems and architects his code in a clean and maintainable manner. Also a very good team leader.
Mike Meck
Launch
Paul goes out of his way to provide thoughtful responses to questions from other teams. The quality of his responses displays not only his curiousity about the problem, intelligence, and willingness to help, but also offers information that helps the original asker with their resolution.
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Liam McCartney
Liam McCartney
Engineering
Seed
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Paul McGuirk
Engineering Director
Liam’s a star. His technical skill leads to development that is clean, thoughtful, and effective. His curiosity pushes us towards finding better solutions for our customers and ourselves. He exhibits empathy every day by mentoring newer (and less new) developers. Working with Liam is a joy and privilege.
Jon Gregorowicz
CTO
As a fellow technology hipster, Liam is constantly looking for bleeding edge yet solid solutions for problems we're facing, and thinking about paths to get there. He deeply researches topics to fully understand them which is invaluable to the rest of the team.
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Kelsey Stimson
Kelsey Stimson
Launch
Seed
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Sasa Stojkovic
Engineering
"I always diescribe Kelsy as a ""we are going to succeed or die trying"" type of person. Defeat is not an option! She is a true leader, great team member and a fantastic friend. Her warm, strait to the point and friendly attitude is invaluable as many customers and coworkers can witness."
Annika Cederblad
Engineering
Kelsey is amazing with all people, both customers and with her team leadership. She manages a crazy amount of customers and no matter what the day throws at her, always seems cool as a cucumber.
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Katherine Gorey
Katherine Gorey
Launch
Seed
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Haley Giz Alvarez
Customer Success
Katherine is one of the most geninely and intensely curious people I have ever met, and that trait is what makes her an incredible launch manager for her customers, but also an amazing friend and coworker. But don't be fooled by her intriguing questions and sweet demeanor - Katherine has grit and the desire to constantly grow and better herself every day. She's a priceless member of the Fulcrum family
Annika Cederblad
Engineering
So humble but not in a deprecating way, and also very straightforward. I think her disposition is very even regardless of what's going on and it's frankly comforting for me because it allows me to step back and put things in perspective
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Jon Gregorowicz
Jon Gregorowicz
CTO
Founding
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Paul McGuirk
Engineering Director
I admire so much of the way that Jon works. He seems always willing to help out a developer or launch team member with a problem that they’re facing. He helps me to come a better team lead by giving honest feedback and by pushing me to do the same. Jon is one of the best bosses I’ve ever had, and I feel lucky to have him.
Alex Troesch
VP of Product
Jon truly cares about the well being of our people above all else. He’s done a ton to move us forward and lead us through a crazy amount of change. I appreciate so much how working together just feels..easy. He’s a real friend.
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Jessica Chimerakis
Jessica Chimerakis
Marketing
Founding
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Ashley Schwartz
Operations
I can't imagine Fulcrum without Jess. She is our forever champion and cheerleader. She is so thorough in all of her work, and yet so efficient that I don't know how she fits it all in! Her passion for Fulcrum has helped us dig deeper into how to be our best selves.
Hannah Jansen
Sales
Jess has an infectious attitude of positivity and passion. Ever since I've been at Fulcrum she's been a steady encourager and extremely hard worker. Jess has been with Fulcrum from the very early stages and has remained a steady rock throughout all stages of Fulcrum's life cycle. Jess is truly a pivotal part of our team!
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Hannah Jansen
Hannah Jansen
Sales
Seed
LinkedIn social icon
Hannah is an incredible teammate in every sense of the word. She's positive, hard-working, competitive and easy-going all-in-one. She's had a ton of success individually and coaching others, but is humble while doing so. Hannah is an irreplaceable member on the team.
Tyler Buxton
Sales Director
Hannah has one of the best attitudes I’ve ever come across. I consider her the backbone of the sales team. She’s always upbeat with great, infectious energy, and doesn’t let a bad call bring her down - which isn’t easy in the sales world. Companies always seem to enjoy their conversations with her and she somehow becomes friends with all of them. It’s not always easy to talk to strangers, but Hannah makes it look like she’s been doing it her whole life.
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Dylan Kocken
Dylan Kocken
Sales
Seed
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Tyler Buxton
Sales Director
One of the most coachable people I’ve ever met. He takes feedback very well and isn’t afraid to try new things even if it involves asking questions that can be uncomfortable. The sales team would have been under water in June if it weren’t for Dylan’s eagerness to learn and ability to execute.
Hannah Jansen
Sales
He prioritizes feedback and helping the team - always makes sure we are on the same page and I can tell he wants us all to grow and get better. From when I first got here to now he has always been very helpful when I needed training or advice on something
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Ashley Schwartz
Ashley Schwartz
Operations
Founding
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Ryan Bakken
Engineering
Ashley is the best HR person I've ever worked with. Not only does she handle all the standard HR stuff, but she goes the extra mile and will handle anything she is able to so you can focus on your actual job instead of calling an HSA company or something
Alex Troesch
VP of Product
I immensely appreciate everything Ashley does for this company. She holds it all together and is warm and kind. We’ve been through the trenches of tedium, and data cleaning, and checklists upon checklists upon checklists, together and always come out on the other side due to Ashley’s diligence.
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Annika Cederblad
Annika Cederblad
Engineering
Founding
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Katherine Gorey
Launch
So humble but not in a deprecating way, and also very straightforward. I think her disposition is very even regardless of what's going on and it's frankly comforting for me because it allows me to step back and put things in perspective
Alex Troesch
VP of Product
I love working with Annika sooooo much. Any tough or complex issue, she’s my go to brainstorm. She’s so talented and flexed into so many different things over the years, and we would not be anywhere near where we are today in launch without her. Heart Heart Heart.
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Anna Erickson
Anna Erickson
Design
Seed
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Robert Vanderhoef
Creative Director
Anna is exceptional! A true pleasure to work with on a daily basis. Not only because of her extensive talent and ability to make things beautiful but also for her caring and dependable nature. Whether we’re in the 100th iteration of a design, picking something up with a vague direction, or having an honest critique, I know that she will have insightful, hilarious, and honest input. She’s proved to be an invaluable contributor to our product, team and culture and I can't wait to see what’s next.
Alex Troesch
VP of Product
I look forward to any chance I get to collaborate with Anna. Her sense of humor kills me, and I often find myself lol-ing at the design channel. She’s got the grit to push through iteration after iteration to something beautiful. I love working with Anna.
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Alex Troesch
Alex Troesch
VP of Product
Founding
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Robert Vanderhoef
Creative Director
We wouldn’t be nearly as far in our mission without Alex. She’s an integral part of the team that’s been deeply ingrained from the beginning. She’s tenacious, humble and I don’t think there’s anything she can’t accomplish when she puts her mind to it.
Jon Gregorowicz
CTO
Alex is a true universalist, somehow doing at least three different jobs at once. She is thoughtful and always willing to help, and I frequently rely on her judgement and advice. I look forward to every time we get to work and hang out together in person.

FAQ

  • What could manufacturing look like?
  • What other fields have seen a digital shift?
  • Where does Fulcrum fit?
  • How big is the opportunity?
  • What forces are shaping manufacturing?
  • What makes Fulcrum unique?
  • How has Fulcrum grown?
A new premise
A network where physical materials move like packets of data through the internet is closer than you think.
fulcrum manufacturing network
Other foundational industries
Manufacturing is the last great industry to be revolutionized by software.
flockfreight $1.3B, procore $9.5B, servicetitan$13.9B, toast $32.98B
Mission-critical operating software
Our comprehensive, feature-complete platform connects all aspects of manufacturing businesses.
fulcrum product subway map
A very large market
The way we approach the problem cuts out consultants and customization.
total addressable market for Fulcrum
Manufacturing is changing faster than ever
These shifts in the industry create an opportunity for a new solution.
changes in manufacturing
The recipe for our magic
Our advantage is created by tech, user experience, and onboarding.
Fulcrum pillars to success
Exponential growth
We’ve grown 6x since our seed round in September 2022 – and it’s just the beginning.
Fulcrum ARR graph