The future of manufacturing

Series A / June 30, 2021
An $18.8m booster pack to help us accelerate manufacturing into the future.

A history of innovation in manufacturing

from the 2nd to the 4th industrial revolution

Bessemer Venture Partners can trace its roots to the Second Industrial Revolution, when the Bessemer Process made steel both accessible and durable for the first time. Cheap steel fueled the growth of the railroads, which transformed the United States economically and socially as goods and people could move across the country for the first time.

The firm could have been named for Andrew Carnegie or Henry Phipps Jr., the cofounders of Carnegie Steel and source of the initial capital for the first fund. Instead, the firm focused on the underlying technology that made Carnegie Steel’s explosive growth possible, an understanding that would drive Bessemer’s investment strategy throughout its history.

Today, BVP invests in companies like ours that work under the surface to fuel economic growth by connecting people to the goods and services they need. Their vision of an efficient, resilient supply chain led by a network of producers aligns with ours and makes them an ideal partner.

Alice Deng & Connor Watumull

Connor and Alice have been consistently impressive since they first reached out with the best cold outbound email we’ve ever received. Their deep knowledge of the SaaS space, particularly the current ERP landscape, reveals an incredible amount of research and a sincere desire to help us maximize our strengths, understand our risks, and position Fulcrum effectively to maximize our impact on the future of manufacturing.

Brian Feinstein

LEAD

Building a legacy in SaaS

Simply put, Brian Feinstein is a rockstar. Five software-as-a-service companies in his VC portfolio have successfully exited since 2008, and he’s the author of BVP’s vertical SaaS investment thesis, so he pretty clearly knows which way the wind is blowing.

Before ever seeing a pitch deck, Brian and his team laid out ideas for what Fulcrum and Bessemer could do together; it was almost eerie how closely it matched our internal goals and plans. Having someone with Brian’s level of expertise and success in our space share such a similar vision is incredibly rare and we’re thrilled to have him lead this round!

FOUNDER & CEO

Craig “Tooey” Courtemanche

ESTABLISHED  2002
MARKET CAP  $12.5 BILLION
INVESTOR

None of the enterprise SaaS playbooks that guide top-class startups today existed when Tooey Courtemanche founded Procore. He wrote them. He not only grew Procore from its founding to the $12 billion company it is today, he created an entire field of industry-focused SaaS in the process.

For the work he did to create the path we’re on alone, we would be indebted to him. Having him invested in the work we are doing and the way we are doing it is validating and inspiring.

CO-FOUNDERS

Vahe Kuzoyan
Ara Mahdessian

ESTABLISHED  2012
2021 VALUATION  $9.5 BILLION
INVESTORS

Like manufacturing, the home and commercial services industry is composed predominantly of small- and medium-sized businesses that were being largely left out of the advancements in connectivity and software. Vahe Kuzoyan and Ara Madessian took their families’ frustrations and created a company to solve their most common problems. Today, ServiceTitan is the #9 company on the Forbes Cloud 100.

Their deep understanding of the people we are focused on serving and their unrivaled success building a company dedicated to serving them makes them phenomenal additions to Fulcrum.

Vertical SaaS

Outrageous success investing in  Category Redefiners
ESTABLISHED
2012
MARKET CAP
$9.5 Billion
ESTABLISHED
2013
MARKET CAP
$1 Billion
ESTABLISHED
2002
MARKET CAP
$12.5 Billion
ESTABLISHED
2001
MARKET CAP
$1.9 Billion
ESTABLISHED
2006
MARKET CAP
$182.9 Billion
ESTABLISHED
2017
MARKET CAP
$2.7 Billion
ESTABLISHED
2011
MARKET CAP
$2 Billion
ESTABLISHED
Toast
MARKET CAP
$16.5 Billion

Product lead growth

Our favorite products are Bessemer companies
ESTABLISHED
2013
MARKET CAP
$6.5 Billion
ESTABLISHED
2008
MARKET CAP
$61.3 Billion
ESTABLISHED
2003
MARKET CAP
$54 billion
ESTABLISHED
2014
MARKET CAP
$3 Billion
ESTABLISHED
2009
MARKET CAP
$3 Billion
ESTABLISHED
2015
MARKET CAP
Private
ESTABLISHED
2014
MARKET CAP
Private
ESTABLISHED
2011
MARKET CAP
$5 Billion
Seed
Series A

David Wieland

Board Member
Board Observer
ADVISOR

Motivate is an accurate title for this group, led by Dave Wieland, as they have been a great source of encouragement and positivity. In addition to numerous introductions, they provided timely advice and acted as a key reference for the company.

  • emoji Introduction to Buffalo, NY manufacturer
  • emoji Hunting down venture debt options aggressively
  • emoji Continued support and strategic discussions
  • emoji Helpful references to prospects
  • emoji Customer introductions
  • emoji introductions to Series A investors
  • emoji introductions to candidates


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Yishan Wong

Board Member
Board Observer
ADVISOR

Yishan Wong was the CEO of Reddit, co-founder of Sunfire Offices, founder of Terraformation, an early engineer at PayPal, an early engineer at Facebook and an advisor at Quora.

  • emoji Agreed to be Fulcrum board member
  • emoji Very helpful tactical advice
  • emoji Insights on Silicon Valley VC firms
  • emoji Surgical advice about engineering organizational structure
  • emoji Barrels vs. Ammunitions concept
  • emoji Advice on large enterprise customer
  • emoji Introductions to cool people
  • emoji All around badass
Seed
Series A

Michael Hoeksma
Michael Brown

Board Member
Board Observer
ADVISOR

Battery was eager to help us find the right people at the right time. Their network of connections has been a great resource for us.

  • emoji Introduction to Vndly founder and CTO
  • emoji Introduction to SigmaTek and Upkeep CEOs
  • emoji Introduction to Gartner and a PR introduction
  • emoji HR/marketing help
  • emoji Referrals
  • emoji Help with PR and Marketing positioning
  • emoji Free stuff from other battery portoflio companies
  • emoji Direct and insightful advice on partner platforms and SDR hires
Seed
Series A

Julian Counihan

Board Member
Board Observer
ADVISOR

Julian Counihan and the team at Schematic were a tremendous source of referrals, from potential customers to other portfolio founders willing to share their experiences. They have been willing sounding boards and given really helpful feedback over the last year.

  • emoji Connection to stealth startup
  • emoji Introduction to Duro Labs
  • emoji Introduction to two portfolio founders
  • emoji Series A help
  • emoji Series A introductions
  • emoji Cohort analysis help
  • emoji Introduction to Deb Berman who made materially large impact on our go-to-market maturity
  • emoji Advice on timing for Series A
Seed
Series A

Stephanie Rich

Brett Brohl

Mary Grove

Board Member
Board Observer
ADVISOR

Bread and Butter has flexed both its strong local ties as well as its national connections.

  • emoji Portfolio mixer for community building
  • emoji Stephanie working with Nick on local press feature
  • emoji Help with nominating and getting Sunny selected for Mpls/Saint Paul Business Journal’s 40 Under 40 List
  • emoji Set up a great call with Google Ventures regarding Series A metrics
  • emoji Noah Buntman introduction
  • emoji Candidate introductions
  • emoji Shernaz Daver talk
  • emoji Advice on investors
  • emoji Introduction to Series A investors
  • emoji Introduction to other founders
Seed
Series A

Natty Zola

Ryan Broshar

Board Member
Board Observer
ADVISOR

Ryan and Natty's knowledge of the startup space here in Minneapolis has been a great asset, especially as we continue to look for more local talent and media contacts. They have made key PR introductions and nominated Sunny for awards, several of which turned into follow-on media coverage.

  • emoji PR connections locally here in MN
  • emoji Introduction yields further conversations with Inspectorio
  • emoji Introduction to Allison Kaplan
  • emoji Nominating Sunny to Twin Cities Business’ Tech 20 List
  • emoji Press introduction and 33Vincent referral
  • emoji Introductions to other founders
Seed

Ajay Agarwal

Kevin Zhang

Board Member
Board Observer
ADVISOR

In addition to helpful feedback from Ajay and Kevin, Bain provided access to incredibly helpful experts and roundtables that set into clear relief some of the choices we needed to make, particularly around early sales and marketing.

  • emoji Deep dive conversation with Kevin
  • emoji Bain Capital’s CRO roundtable provided excellent insights into marketing
  • emoji Introduction to Reprise founder
  • emoji Conversations about PR and marketing
Seed
Series A

Mike Edelhart

Board Member
Board Observer
ADVISOR

Mike’s influence in the tech industry is undeniable. From his time as executive editor of PC Magazine, executive vice president at Ziff Davis, and content director for several Softbank conferences to his investments as a venture capitalist, he has raised the profile of numerous ideas and companies that would go on to fundamentally change the technology landscape.

  • emoji Regular office hours and chats
  • emoji Introduction to eCommerce manufacturing customer in portfolio
Seed

Matt Blomstedt

Board Member
Board Observer
ADVISOR

Matt and SpringTime Ventures have been trusted partners from Seed to Series A, always lending support and advice. Whether its been referring their best people, or acting as our therapist and cheerleader, they have been there every step of the way.

  • emoji Introduction to Series A investors
  • emoji Introduction to Kelan Anzures (new Chief of Staff!)
  • emoji Tactical advice and context on Series A investors
  • emoji Frequent therapeutic and cheerleading conversations
Seed

Caroline Yeager

Gale Wilkinson

Board Member
Board Observer
ADVISOR

Utilizing their joint resources, IrishAngels and VitalizeVC have been helpful in numerous ways including making an introduction to an Illinois-based potential customer.

  • emoji Introduction to Illinois manufacturer
  • emoji Backchanneling references for hires
  • emoji Two potential hire introductions
Seed
Series A

Phil Soran

Board Member
Board Observer
ADVISOR

Phil Soran is one of the most successful entrepreneurs in Minnesota history, having founded and successfully exited multiple companies, while leading numerous others as a highly sought-after director. He has been named entrepreneur of the year multiple times and was the inaugural inductee to the Titans of Technology Hall of Fame in 2014.

  • emoji The most helpful advice on who to select for Seed and for Series A
  • emoji Local introductions to investors
  • emoji Introductions to talent
  • emoji Introduction to Tom Kieffer
  • emoji Philisophical conversations about board meetings, investors, and IPO
  • emoji Advice on how to hire and interview VP of Sales
  • emoji All around emotional support
Seed
Series A

Darren Cotter

Board Member
Board Observer
ADVISOR

A champion and integral part of the Minnesota startup scene, Darren became an angel investor after selling InboxDollars to Prodege in 2019. His investments are predominantly in the seed-stage enterprise SaaS, consumer internet, and marketplace spaces and include companies like Cameo, Inspectorio, and Upsie in addition to Fulcrum.

  • emoji MN Cup help and mentorship
  • emoji Connection with MESA
  • emoji Introduction to tech and other talent here locally
  • emoji Advice on sales and marketing investment
Series A

John Siami

Board Member
Board Observer
ADVISOR

Generous with his time and his shop even before becoming an investor, Jon Siami has joined Fulcrum to help move the entire field of manufacturing forward. His commitment to finding and evangelizing the highest quality tools led him to Fulcrum, and we’re eager to learn from him how Fulcrum can be the centerpiece of a truly world-class manufacturing tech stack.

Sunny Han
Sunny Han
Robert Vanderhoef
Robert Vanderhoef
Jessica Chimerakis
Jessica Chimerakis
Jon Gregorowicz
Jon Gregorowicz
Ashley Schwartz
Ashley Schwartz
Alex Troesch
Alex Troesch
Tyler Buxton
Tyler Buxton
Ryan Herbert
Ryan Herbert
Annika Cederblad
Annika Cederblad
Ryan Bakken
Ryan Bakken
Sasa Stojkovic
Sasa Stojkovic
Dylan Kocken
Dylan Kocken
Nick Wassenberg
Nick Wassenberg
Pete Franco
Pete Franco
Paul McGuirk
Paul McGuirk
Liam McCartney
Liam McCartney
Kelsey Stimson
Kelsey Stimson
Hannah Jansen
Hannah Jansen
Katherine Gorey
Katherine Gorey
TJ Moore
TJ Moore
Sophie Gallet
Sophie Gallet
Austin Shoecraft
Austin Shoecraft
Tim Pacius
Tim Pacius
Jonathan Coyne
Jonathan Coyne
Anna Erickson
Anna Erickson
Elizabeth Condas
Elizabeth Condas
Joe Lewis
Launch Manager
Payton Arnold
Customer Success Manager
Richard Bero
Launch Manager
Lindsey Orff
Launch Manager
Gregg Leggott
Sales Development Representative
Ricky Cho
Senior Software Engineer
Valerie Huang
Software Engineer
Damien Taylor
VP Finance
Autumn Standing
Launch Manager
Eve McClun
Software Engineer
Haley Giz Alvarez
Customer Success Manager
Stefanie Buxton
Head of People
Kiera Coonan
Office Manager
Sarah Herbeck
Launch Manager
Mike Meck
Launch Manager
Taylor Soulis
Software Engineer
Charlie Gondeck
Customer Success Manager
Emily Ujifusa
Product Manager
Quinn Anderson
Josh Kraker
Senior Software Engineer
Matthew Killian
Senior Software Engineer
Stefanie Nussbaum
Hansen Zhang
Senior Software Engineer
Travis Higgs
Senior Software Engineer
Josiah Bondy
Content Marketing Manager
James Santiago
Senior Software Engineer
Nicole Bridgland
Senior Data Scientist
Jen Young
Product Designer
Liz Derby
Product Designer
Craig Felton
Software Developer
Carolyn Ring
Digital Marketing Manager
Kelan Anzures
Chief of Staff
Betzi Nimeth
Launch
Betzi is amazing at empathizing with the customer and has put her incredible background into practice jumping in to help with customers and product feedback. So exciting!
LOVE her energy. She's always so down to jump into projects and she always has a positive attitude when handling things she doesn't understand. She's also always willing to be an advocate for herself
Katherine Gorey
Brittany Lee
Sales
Brittany has been impressive to me since day one with her eagerness to get up and running and start talking to prospects. Very early-on she was sitting in on a demo and the AE was having technical difficulties… so she jumped right in and saved the day! I thought that was pretty cool for only having been here a week or so.
Hannah Jansen
Brittany has brought a great skill set to our team and shown that she will be an asset to our team going forward. Her sales experience is great, but her positive attitude make her a truly great co-worker who you know you can trust and I look forward to working with her everyday because I know she’s competitive and cares about growing our team into the best version of ourselves.
TJ Moore
Sabrina Baseman
Community Director
I love the energy and passion she has and showed at Fabtech. Don’t know many other people who can show up to a trade show just a couple weeks into a new role and hype up prospects the way she did. Really great addition to the team!
Dylan Kocken
Carter Roskam
Sales
Carter is an extremely empathetic person that’s able to get right to the heart of the customer’s emotions on calls. That’s not an easy thing to do with a stranger and says a lot about how his personality just has a tendency to put others at ease. That will be extremely valuable on the sales team.
Tyler Buxton
Carter has brought some great experience and knowledge to our team, and has showed a willingness to learn how our team works in order to use all the resources available to become the best version of himself an improve the team around him. I’m very glad to have a smart, caring, and helpful person like Carter on our team
TJ Moore
Tyler Buxton
Sales Director
Tyler is an exceptionally rare sales leader in his ability to be both a high performer individually and a patient teacher and mentor. He’s kind and light-hearted as he helps train and guide new teammates while instilling the mentality they need to be successful.
I’ve loved learning about his unique experiences while helping the company grow from its early days into what we have now. He’s been a great teacher and mentor while allowing me to experiment with my own ideas and learn from the results along the way. Tyler has high expectations for us all and sets a great example of work ethic, accountability, and staying hungry.
TJ Moore
TJ Moore
Sales
TJ is as driven to improve himself as anyone I’ve ever worked with. He takes on obstacles with full force and learns from experiences to reach a high level of performance. TJ has come a long way in a short time at Fulcrum, and his upside is massive.
Nick Wassenberg
TJ is a hard-worker that pushes himself to get better every day. He’s constantly seeking blunt, honest feedback to help him better prepare for life as an AE. He’s methodical in his questions, and isn’t afraid to challenge a customer when something they said doesn’t quite add up.
Tyler Buxton
Tim Pacius
Engineering
Tim is so very easy going and chilled. Very knowledgeable with the backend and always come out more knowledgeable after pairing with him.
Tim is a thoughtful developer with a healthy sense of caution. He’s always thinking five steps ahead. He can catch unforeseen problems long before we fall prey to them.
Liam McCartney
Sunny Han
CEO / Founder
Sunny is a leader of vision, passion, and ambition. He inspires trust through thoughtful and persuasive argument while always embracing collaboration. I’m confident that fulcrum will succeed because Sunny is at the helm.
Liam McCartney
Sunny has a strong focus on forward momentum, and always invests into the growth of his employees. He has built a great culture at Fulcrum and filled it with brilliant people who can be silly and candid with each other, but also rally together and accomplish amazing things! His leadership and desire to build up each team member to their utmost potential is awe-inspiring and infectious!
Sophie Gallet
Data
I really appreciate that she's straightforward without lacking empathy. She presents things as matter of fact but also takes the time to understand my perspective, and always makes sure I know that she understands
Katherine Gorey
Sophie is beyond smart. Whether it’s a complex report, a tricky integration, or product level analytics, she takes the tricky stuff and translates it into something we all can understand.
Annika Cederblad
Sasa Stojkovic
Engineering
Sasa is a beast at coding, and he’s been a huge partner in a lot of implementations and consulting projects. hes super kind and approachable, makes the complexities of whatever project we’re working on seem trivial. and he does it all from a difficult time zone
Sasa is able to pick up any project that we throw at him, no matter how complex. An absolute machine at getting things done, and a nice guy with a great attitude on top of that.
Ryan Herbert
Ryan Herbert
Engineering
Ryan is a rock. He’s one of the strongest developers I’ve had the opportunity to work with. He has deep knowledge of the subtleties and complexities of our data structure and an equally deep understanding of our product. Ryan’s the person I go to when I want a careful reading of a tricky PR or ticket. Every day our team relies on knowledge and expertise that Ryan brings.
Paul McGuirk
I enjoy that Ryan is super eager to help whenever anyone is stuck or confused. He seems to have answer for almost everything and is very humble about it. I've learned a lot over the last 6 to 8 months? Also its fun to have some post work decompress rocket league games.
Ryan Bakken
Engineering
Bakken is a great example of who someone makes thoughtful changes and always leaving things better than he found them instead of just getting in the lowest hanging fruit fixes
Tim Pacius
Bakken knows the value of not taking shortcuts. He does things the right and rigorous way the first time. He keeps us honest with his tremendous effort and commitment to writing tests.
Liam McCartney
Robert Vanderhoef
Creative Director
Rob has been a really patient leader / teacher and is great at adapting to how I learn best. He really focuses on helping me grow my capabilities, so has given me opportunities to work on projects that play to my strengths as well as ones that push me outside my comfort zone. He’s fun to collaborate with and is great at receiving honest feedback as well as giving it in a way that’s respectful and constructive.
Anna Erickson
Rob's an extremely talented designer and artist. We're able to hand him basically anything and know it will rapidly come out looking great, even if he had to use frameworks he didn't know to get it done. His leadership has grown a lot to be able to direct others even with an abstract problem.
Jon Gregorowicz
Pete Franco
Engineering
Working with Pete is the closest thing I've found to being able to Matrix style download knowledge to somebody else and have them take over. #1 Gadget team hype man. Legit rocket league skills.
Ryan Herbert
Pete is great about overcommunicating and organizing work when he feels like our team has lost focus or things need to get done. I appreciate his willingness to initiate these meetings to help us make sure we all know what to do and are on track. Pete is also super generous with his time and willingness to help people learn or at least struggle with them. Also he is a fun rocket league teammate!
Paul McGuirk
Engineering Director
Possibly the most intelligent developer I've ever worked with. Able to tackle extremely difficult problems and architects his code in a clean and maintainable manner. Also a very good team leader.
Ryan Bakken
Paul is our fearless leader! Not only is he a tech lead that I look up to in terms of engineering prowess, but also one with outstanding leadership and management skills! He consistently gives great PR reviews, is available to provide help/remove roadblocks, is responsive to feedback, and is flexible in filling in any gaps wherever our team needs it.
Nick Wassenberg
VP Marketing
Nick is so relaxed and calm, always questioning and thinking what should we do, how can we make this better. Always willing to drop what he’s doing to address my questions related to the sales process and tools to help me succeed!
Dylan Kocken
The backbone of the GTM machine. Nick dives right into all of the dirty work that often goes unnoticed, but is a necessity to keep things running smoothly. I think every help desk knows Nick’s name at this point and it’s hard to believe this is only a small part of what he does on a day to day basis.
Tyler Buxton
Liam McCartney
Engineering
Liam’s a star. His technical skill leads to development that is clean, thoughtful, and effective. His curiosity pushes us towards finding better solutions for our customers and ourselves. He exhibits empathy every day by mentoring newer (and less new) developers. Working with Liam is a joy and privilege.
Paul McGuirk
As a fellow technology hipster, Liam is constantly looking for bleeding edge yet solid solutions for problems we're facing, and thinking about paths to get there. He deeply researches topics to fully understand them which is invaluable to the rest of the team.
Jon Gregorowicz
Kelsey Stimson
Launch Manager
Kelsey is at the top of her game; watching her interact with customers is always so special because of the deep human connections she's able to make, while always getting shit done. She's been an invaluable help in getting me adjusted to Fulcrum, and I have so appreciated her leadership and mentorship
Jonathan Coyne
Kelsey is amazing with all people, both customers and with her team leadership. She manages a crazy amount of customers and no matter what the day throws at her, always seems cool as a cucumber.
Annika Cederblad
Katherine Gorey
Launch
Katherine is razor sharp, will dive headfirst into a challenge, and is always asking thoughtful questions that make working through edge case type situations even easier. She’s also incredibly sweet and fun to talk to. I wish we’d known each other at the U of M!
So humble but not in a deprecating way, and also very straightforward. I think her disposition is very even regardless of what's going on and it's frankly comforting for me because it allows me to step back and put things in perspective
Annika Cederblad
Jonathan Coyne
Launch
I really enjoy the fun energy Jack brings to the team! He’s so thoughtful about his customer’s problems, and he’s someone I know I can count on when I need a project assist. Jack has picked up so many skills already and so quickly - excited to see him continue to grow!
Alex Troesch
Jack's customer empathy is terrific and it shows, knowing how much some of his customers truly love him. He's relentlessly upbeat which makes working with him easy.
Jon Gregorowicz
Jon Gregorowicz
CTO
I admire so much of the way that Jon works. He seems always willing to help out a developer or launch team member with a problem that they’re facing. He helps me to come a better team lead by giving honest feedback and by pushing me to do the same. Jon is one of the best bosses I’ve ever had, and I feel lucky to have him.
Paul McGuirk
Jon truly cares about the well being of our people above all else. He’s done a ton to move us forward and lead us through a crazy amount of change. I appreciate so much how working together just feels..easy. He’s a real friend.
Alex Troesch
Jessica Chimerakis
Marketing
Jess has a knack for not just coming up with new ideas but following through and executing them. She constantly pushes us forward and has outsmarted consultant “experts” for our digital marketing. And through it all she keeps our reporting and analytics clear and accurate. Jess is a huge help in our growth today and going forward.
Nick Wassenberg
I love Jess’ curiosity! She’s always thinking about what to try next, what’s working, and how we can make subtle adjustments to what we’re doing to make it even better.
Hannah Jansen
Sales
Hannah is fearless and jumps into any challenge or new experience with a true growth mindset, whether it’s with tough prospects or new cuisine! I really admire her internal fire to improve herself and the way she lifts up those around her.
Nick Wassenberg
Hannah has one of the best attitudes I’ve ever come across. She’s always upbeat with great, infectious energy, and doesn’t let a bad call bring her down, which isn’t easy in the sales world. Prospects always seem to enjoy their conversations with her and come into demo calls excited. It’s not always easy to talk to strangers, but Hannah makes it look like she’s been doing it her whole life.
Tyler Buxton
Elizabeth Condas
Sales
Liz has brought a unique perspective from working in other sales roles that helps to build out our daily tasks strategically. She is always putting the team in a good mood with her fun energy, and she shows us that asking questions and having deliberate discussions is a great way to get smarter and advance our development.
TJ Moore
It’s amazing how well Liz has jumped in to understanding manufacturing, how Fulcrum works, and above all how our prospects and customers think. She has a great ability to understand when to listen and when to challenge in a constructive way. Liz brings a unique style to the sales team that makes a huge difference in the whole team’s growth.
Nick Wassenberg
Dylan Kocken
Sales
One of the most coachable people I’ve ever met. He takes feedback very well and isn’t afraid to try new things even if it involves asking questions that can be uncomfortable. The sales team would have been under water in June if it weren’t for Dylan’s eagerness to learn and ability to execute.
Tyler Buxton
He prioritizes feedback and helping the team - always makes sure we are on the same page and I can tell he wants us all to grow and get better. From when I first got here to now he has always been very helpful when I needed training or advice on something
Hannah Jansen
Austin Shoecraft
Engineering
Austin doesn't stop when things are 'done', but instead keeps working until they're at the level of super cool. Always willing to help other people. Rusty, but legit rocket league skills.
Ryan Herbert
I really appreciate that Austin puts in the extra effort to not only stay educated and informed on the latest node/angular tools, patterns and best practices, but he also puts a lot of effort in guiding the front end projects to be the best that they can be. His work makes our team more efficient and our work easier. He is super quick to help and manages to always have time to joke.
Ashley Schwartz
Operations Manager
Ashley is the best HR person I've ever worked with. Not only does she handle all the standard HR stuff, but she goes the extra mile and will handle anything she is able to so you can focus on your actual job instead of calling an HSA company or something
Ryan Bakken
I immensely appreciate everything Ashley does for this company. She holds it all together and is warm and kind. We’ve been through the trenches of tedium, and data cleaning, and checklists upon checklists upon checklists, together and always come out on the other side due to Ashley’s diligence.
Alex Troesch
Annika Cederblad
Program Manager
So humble but not in a deprecating way, and also very straightforward. I think her disposition is very even regardless of what's going on and it's frankly comforting for me because it allows me to step back and put things in perspective
Katherine Gorey
I love working with Annika sooooo much. Any tough or complex issue, she’s my go to brainstorm. She’s so talented and flexed into so many different things over the years, and we would not be anywhere near where we are today in launch without her. Heart Heart Heart.
Alex Troesch
Anna Erickson
Design
Anna is exceptional! A true pleasure to work with on a daily basis. Not only because of her extensive talent and ability to make things beautiful but also for her caring and dependable nature. Whether we’re in the 100th iteration of a design, picking something up with a vague direction, or having an honest critique, I know that she will have insightful, hilarious, and honest input. She’s proved to be an invaluable contributor to our product, team and culture and I can't wait to see what’s next.
Robert Vanderhoef
I look forward to any chance I get to collaborate with Anna. Her sense of humor kills me, and I often find myself lol-ing at the design channel. She’s got the grit to push through iteration after iteration to something beautiful. I love working with Anna.
Alex Troesch
Alex Troesch
Product Director
We wouldn’t be nearly as far in our mission without Alex. She’s an integral part of the team that’s been deeply ingrained from the beginning. She’s tenacious, humble and I don’t think there’s anything she can’t accomplish when she puts her mind to it.
Robert Vanderhoef
Alex is a true universalist, somehow doing at least three different jobs at once. She is thoughtful and always willing to help, and I frequently rely on her judgement and advice. I look forward to every time we get to work and hang out together in person.
Jon Gregorowicz

What Does The Manufacturing Landscape Look Like Today?

fulcrum What Does The Manufacturing Landscape Look Like Today?

What Other Companies Have Led This Kind of Digital Shift?

fulcrum What Other Companies Have Led This Kind of Digital Shift?

Where Does Fulcrum Fit in a Modern Manufacturing Stack?

fulcrum Where Does Fulcrum Fit in a Modern Manufacturing Stack?

How Big Is The Opportunity for Fulcrum?

Our core mission is to deliver a product that applies to all manufacturers. In the short term, we see our market such: discrete manufacturing, small and mid-market, with customers undergoing a generational change.


Very small businesses are simple enough not to need much automation. Very large businesses still demand heavy customization. As the network builds in strength, the power dynamic will shift, opening access to big companies.

We will one day serve a global market. Though each country has idiosyncrasies, manufacturers’ needs are similar everywhere.

Lurking below the logical market is an entire secondary market. By providing a best-in-class product that doesn’t need their services, their market is fundamentally part of ours as well.

fulcrum How Big Is The Opportunity for Fulcrum?

What Forces are Shaping Manufacturing’s Future?

fulcrum What Forces are Shaping Manufacturing’s Future?

What Makes Fulcrum Unique?

fulcrum What Makes Fulcrum Unique?